Quick Tech & PR
05/22/2010
» "Mobile Done Right? How National Public Radio Embraces the Mobile Web and Apps" via MobileActive.org
Branching out into the mobile space can have big rewards for media organizations that take the time to do it right. However, recognizing the right moments, investing in the right technology, and marketing to the right audience are tough to do. To learn how one mainstream media organization is doing it we called Robert Spier, Director of Content Development for NPR Digital Media, to talk about NPR’s mobile strategy.
Link posted at 18:19
